NEW ORLEANS–(BUSINESS WIRE) — Today, ESSENCE Communications Inc., the leading media, technology and commerce company serving Black women, announced an extended five-year partnership agreement with the City of New Orleans and the State of Louisiana to host its signature ESSENCE Festival of Culture™ through 2024. A platform to advance global Black culture, economic ownership and inclusion, and community development, the ESSENCE Festival of Culture has contributed more than $4 billion to the local economy since its inception. Now the world’s largest cultural, music, entertainment and empowerment experience and the global epicenter of Black culture, the ESSENCE Festival of Culture has created a home for Black communities around the world and routinely attracts more than half a million international attendees over July 4th weekend – annually contributing more than a quarter billion dollars in economic impact to the City of New Orleans and State of Louisiana.
To celebrate ESSENCE’s 50th Anniversary, the 2020 ESSENCE Festival of Culture presented by Coca-Cola will be extended to five days for the first time ever and will run from July 1-5. The additional days will be curated with experiences and activations throughout New Orleans and Louisiana focused on advancing economic development, education and entrepreneurship.
“Our decision to remain in New Orleans, Louisiana was ultimately rooted in the landmark partnership that we have developed with the City and the State over the past 25 years and in our collective intentionality to bring even more depth to that relationship,” said Michelle Ebanks, CEO of ESSENCE Communications. “This includes working together more closely to perpetuate a stronger cycle of Community Commerce that will equip Black and women-owned businesses with the access, expertise and financial resources to transform their local communities and economies today – and elevate their global influence and opportunity tomorrow. This is the purpose and power of the nearly 50-year old ESSENCE brand and the 25-year-old ESSENCE Festival of Culture as much more than a magical moment each summer, but as a movement in continuous service to Black women and Black communities in New Orleans, in Louisiana, across the nation and around the world.”
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